The company, administrator of the platform (Auction.BG Ltd.), was registered in October 2004 with its main activity - creating online auction platforms.

November 2004 - March 2005: designing and creating an online auction platform – Auction.BG;
April - July 2005: installing and testing the platform;
August 2005: publication of the website;
January - March 2017: designing of a new international auction platform;
April - December 2017: creating and testing of BalkanAuction;
2018: official publication.

On the base of many years of experience in online marketing, the founders of the company believe that:
- to satisfy customer interests, an online auction market is required;
- sellers will have millions of potential customers in front of their “shop windows”;
- buyers will be able to choose the most advantageous of many offers;
- trade must proceed without intermediaries - anyone can sell or buy new and used goods.