САМОКОВ - БОРОВЕЦ . 

 

Lalex Elementi Firma Mechanical Pencil

In 1938, Leopoldo Aquila founded Lalex in Naples. He combined his initials “L.A.” with the later-work for the law profession, “lex”. He created a company based on solid principles of honesty, and a wish to made pens using the latest technologies. Lalex 1938 pens have a simple form. Many of the designs are based on geometric designs,The Forme comes in three versions: the square, the circle and the triangle.  The success of Lalex 1938 came as a result of the dedication of its founder. He wanted the company to have a market presence through quality and prompt service. These are two important characteristics that will make anybody to buy or not a pen.

His view was that a pen is not only to write with, but is also a valued object, and a prestigious gift. Therefore, he hired some of the best jewelers in Naples to design a series of pens and accessories. In 1938 Lalex entered also the top-end pen market.Right after the Aquila Group sold Montegrappa in the year 2000, plans to develop the Lalex line of pens and accessories took a new bust. The new lines had materials and colors aimed to expand the market base. Giuseppe, along with his father Gian Franco Aquila, own Lalex. it is clear that for him pens and the family business are no joking matter. Lalex pens are produced in the Aquila’s Group 1,500 square foot factory near the town of Pastorano.